01About
Shaping a different kind of leader.
We are about shaping a different kind of leader — the trusted leader — who is a giver not a taker, who seeks to serve others rather than use others. A leader of competence and confidence along with character and capacity.
We are not about leadership development. We are about leader development. Our aim is the leader.
02Our mission
“Take the mystery out of leading. We help busy and overwhelmed leaders by creating a framework for the practice of leadership to enable them to take the mystery out of leading, grow in their capacity and competence, and become leaders others want to follow.”
03Meet Terry Cook

Who is behind Lead Develop Care.
The framework is taught by Terry Cook — an experienced leader, teacher and life coach, and the author of Lead, Develop, Care: A Proven Framework for the Practice of Leadership (Fourth Edition), where he shares a practical leadership game plan for anyone who leads a company, a home, a team, a service organization, or some other type of group.
Lead Develop Care is the public work of LDN Global — a growing, international network of leaders who lead intentionally and developmentally. The model was shaped in the field, with real leaders, in seminars and coaching conversations rather than in a classroom.
04Where the framework came from
Rooted in the shepherd. Built in the field.
Lead, Develop, Care is rooted in the shepherd, who guides, protects, provides for and cares for those entrusted to him — an image of leadership from ancient Egypt, Assyria, Babylon and Greece to Psalm 23.
Paul Stanley, a West Point graduate, author and international leader developer, identified the three responsibilities in the mid-1980s. Tom Yeakley and Terry Cook joined him to build them into a full framework with tools, exercises, seminars and coaching, while studying leaders from Lincoln and Churchill to Covey, Collins, Greenleaf, and Kouzes & Posner.
The framework has been taught for more than twenty years, and Terry has led and developed leaders for more than five decades.
05Reach
Used wherever people lead.
- Leaders
- 20,000+Leaders
- Countries
- 90+Countries
- Inhabited Continents
- 6Inhabited Continents
06Three dimensions of leadership
Every organization asks three things of its leaders.
- Organizational Leadership
- Creating and sustaining the relevance and impact of your organization.
- Operational Leadership
- Creating the efficiencies of your organization.
- People Leadership
- Bringing out the best in your people. The context for all we do is people leadership.
07What leaders say
“The coaching sessions following the Lead-Develop-Care seminar were extremely helpful in making the concepts practical and applicable in my specific leadership situation. While the seminar taught me the principles of Lead-Develop-Care, the coaching developed my thinking about how I can be a better leader where I am.”
08Put it into practice
Now let’s make it practical.
Seminars, coaching, and support for leadership teams — the ways leaders put Lead Develop Care to work.